Complete Digital Marketing Course with SMM, SEO, Email and Adsense
ডিজিটাল মার্কেটিং হল ইলেকট্রনিক মিডিয়াকে ব্যবহার করে ইন্টারনেট দুনিয়ায় পণ্য,প্রতিষ্ঠান বা ব্র্যান্ডের প্রচারনা বা বিজ্ঞাপন দেয়া। ইন্টারনেট ব্যবস্থা ডিজিটাল মার্কেটিং এর সঙ্গে ঘনিষ্ঠভাবে যুক্ত। যেমন- গুগল, ইউটিউব, বিভিন্ন ওয়েবসাইট, ফেসবুক সহ নানান সামাজিক যোগাযোগ মাধ্যম। কম্পিউটার বেসিক জানা থাকলেই এ কোর্স করতে পারবে।
Description
লিফলেট, ব্যানার, ফেস্টুন এর যুগ শেষে এখন হল ডিজিটাল মার্কেটিং কিংবা অনলাইন মার্কেটিং এর যুগ। অনলাইন মার্কেটিং এর মাধ্যমে এনালগ মার্কেটিং এর চেয়ে কম খরচে দীর্ঘস্থায়ী এবং ফলপ্রসূ প্রচারনা করা সম্ভব। এজন্য সম্প্রতি যেসব কোম্পানি এনালগ মার্কেটিং এ সফলতা পাচ্ছে না, ডিজিটাল মার্কেটিং এর মাধ্যমে তারা আজ সফল। ডিজিটাল মার্কেটিং হল ইলেকট্রনিক মিডিয়ার মাধ্যমে পণ্য বা ব্র্যান্ডের প্রচারকে বোঝায়। যেমন- ওয়েবসাইট, এস ই ও (সার্চ ইঞ্জিন অপটিমাইজেশন), অনলাইন অ্যাড, ইমেইল মার্কেটিং, ভিডিও মার্কেটিং, পে পার ক্লিক (PPC) মার্কেটিং, সোশ্যাল মিডিয়া মার্কেটিং (Facebook, Twitter, LinkedIn, etc.), মোবাইল মার্কেটিং (SMS, MMS, etc.) ইত্যাদির মাধ্যমে নিজের পণ্য বা ব্র্যান্ডের প্রচার।
ডিজিটাল মার্কেটিং হল বর্তমানে অনলাইনে আয়ের একটা সহজ ক্ষেত্র । যারা অনলাইনে চাকুরী বা পড়াশুনার পাশাপাশি ঘরে বসে অর্থ উপার্জন করতে চান তাদের জন্য অনেক ভাল সুযোগ আছে এই সেক্টরে। শুধুমাত্র ডিজিটাল মার্কেটিং করে আপনি নিজেকে স্বাবলম্বী করে তুলতে পারবেন এবং ভবিষ্যতে এটাকে ভাল পেশা হিসাবে নিতে পারবেন।
COURSE CURRICULUM
| MODULE 1: DIGITAL MARKETING BASICS & TOOLS | |||
| Introduction To Online Digital Marketing | 00:00:00 | ||
| Importance Of Digital Marketing | 00:00:00 | ||
| How did Internet Marketing work? | 00:00:00 | ||
| Traditional Vs. Digital Marketing | 00:00:00 | ||
| Types of Digital Marketing | 00:00:00 | ||
| Common Jargons Used on Digital Marketing | 00:00:00 | ||
| MODULE 1: BASIC IMAGE AND VIDEO EDITING | |||
| Filmora for Video Editing | 00:00:00 | ||
| Canva for Image Content Creation | 00:00:00 | ||
| MODULE 2: SOCIAL MEDIA OPTIMIZATION (SMO) | |||
| Introduction To Social Media Networks | 00:00:00 | ||
| Types of Social Media Websites (Facebook, LinkedIn etc.) | 00:00:00 | ||
| Social Media Optimization Concepts | 00:00:00 | ||
| Hashtags | 00:00:00 | ||
| Social Media Content Creation (Image, Text, Videos) | 00:00:00 | ||
| How to Create Strong Profile (Facebook, Instagram, X(Twitter), LinkedIn, Pinterest ) | 00:00:00 | ||
| MODULE 3: SOCIAL MEDIA MARKETING (SMM) | |||
| Social media advertising concept | 00:00:00 | ||
| Selecting perfect social media platform based on the target audiences | 00:00:00 | ||
| Meta (Facebook) Marketing | |||
| Fan Page Vs Profile Vs Group | 00:00:00 | ||
| Facebook marketplace and product catalogue | 00:00:00 | ||
| Creating Facebook Page For Business | 00:00:00 | ||
| Business Manager/ Business Suit, Business Account and Ads Manager, Ads Account & Payment Modes | 00:00:00 | ||
| Facebook Advertising And Its Types In Detail | 00:00:00 | ||
| Creating Advertising Campaigns | 00:00:00 | ||
| Campaign Setup, Performance monitoring, Analysis, and Implementation o Right Target Audience Selection | 00:00:00 | ||
| Weekly and Monthly Ads Report Generation | 00:00:00 | ||
| Facebook Pixel (Will be taken on module 16) | 00:00:00 | ||
| Introduction to Instagram Marketing | 00:00:00 | ||
| Creating a Winning Instagram Strategy | 00:00:00 | ||
| Optimizing Your Instagram Profile | 00:00:00 | ||
| Content Creation and Curation | 00:00:00 | ||
| Instagram Engagement Strategies | 00:00:00 | ||
| Instagram Ads and Analytics | 00:00:00 | ||
| Instagram Stories and IGTV Marketing | 00:00:00 | ||
| Influencer Marketing on Instagram | 00:00:00 | ||
| X (Formerly Twitter) | |||
| How to create and curate profile on X | 00:00:00 | ||
| Followers, Retweets, Clicks | 00:00:00 | ||
| Conversions, Hashtags | 00:00:00 | ||
| Follow Niche Users | 00:00:00 | ||
| Create a post that can increase engagement | 00:00:00 | ||
| X ads Campaign | 00:00:00 | ||
| LinkedIn Optimization | |||
| Introduction to LinkedIn Marketing | 00:00:00 | ||
| Individual Profile Vs. Company Profile | 00:00:00 | ||
| Building a Strong LinkedIn Profile | 00:00:00 | ||
| Content Marketing on LinkedIn | 00:00:00 | ||
| Building and Engaging Your Network | 00:00:00 | ||
| LinkedIn for Company Pages | 00:00:00 | ||
| Advertising and Sponsored Content | 00:00:00 | ||
| Analytics and Reporting | 00:00:00 | ||
| What is Pinterest & How to Use Pinterest for Business | 00:00:00 | ||
| How to Create & Optimized Pinterest Profile & Boards | 00:00:00 | ||
| Driving Website Traffic with Pinterest | 00:00:00 | ||
| Pinterest Analytics and Reporting | 00:00:00 | ||
| TikTok | |||
| Introduction to TikTok Marketing | 00:00:00 | ||
| Account Setup and Optimization | 00:00:00 | ||
| Content Creation and Strategy | 00:00:00 | ||
| Marketing Tools and Features | 00:00:00 | ||
| Community Engagement | 00:00:00 | ||
| Metrics and Performance Analysis | 00:00:00 | ||
| Legal and Ethical Considerations | 00:00:00 | ||
| MODULE 4: CREATING A WORDPRESS WEBSITE | |||
| Why Do You Need to Learn Website Creation | 00:00:00 | ||
| Website Creation Process For Digital Marketer | 00:00:00 | ||
| Gathering Relevant Information | 00:00:00 | ||
| Planning Sitemap and Wireframe | 00:00:00 | ||
| Selecting right theme for website | 00:00:00 | ||
| Adding Plugins, Pages, Post, Menu | 00:00:00 | ||
| Testing, Review, and Launch | 00:00:00 | ||
| Maintenance and Updating | 00:00:00 | ||
| MODULE 5: ANALYSIS AND KEYWORD RESEARCH | |||
| The role of keywords in SEO | 00:00:00 | ||
| Types of Keywords | 00:00:00 | ||
| Keyword Research & Analysis on Google Keyword Planner Tool | 00:00:00 | ||
| Pick The Right Keyword For Project | 00:00:00 | ||
| Competitor Website Keyword Analysis | 00:00:00 | ||
| MODULE 6: CONTENT MARKETING | |||
| Introduction to Content Marketing | 00:00:00 | ||
| Content Marketing Strategy | 00:00:00 | ||
| Content Marketing Strategies & Formula | 00:00:00 | ||
| Writing Optimized and Engaged Content | 00:00:00 | ||
| Content Bucketing | 00:00:00 | ||
| Measuring and analysing content performance | 00:00:00 | ||
| MODULE 7: SEO UPDATES AND ANALYSIS | |||
| Understanding Major Search Engine Algorithm Updates | 00:00:00 | ||
| Roles and Responsibilities of Algorithm | 00:00:00 | ||
| Panda & Penguin | 00:00:00 | ||
| Pirate | 00:00:00 | ||
| Hummingbird | 00:00:00 | ||
| Pigeon | 00:00:00 | ||
| Rank Brain | 00:00:00 | ||
| Possum | 00:00:00 | ||
| Fred | 00:00:00 | ||
| Google Penalties | 00:00:00 | ||
| Prevention Of Algorithm Penalties to Website | 00:00:00 | ||
| MODULE 8: SEARCH ENGINE OPTIMIZATION (SEO) | |||
| Introduction To Search Engine Optimization | 00:00:00 | ||
| How search engine work | 00:00:00 | ||
| Understanding the SERP | 00:00:00 | ||
| Crawling & Indexing | 00:00:00 | ||
| MODULE 9: ON-PAGE OPTIMIZATION | |||
| Conducting On-Page Audit | 00:00:00 | ||
| Title Tag, Meta Description, Canonical Tag, Header Tag Optimization | 00:00:00 | ||
| Optimization on multi-media file optimization (Image, Videos etc.) | 00:00:00 | ||
| URL Structure, Internal Linking, No-Follow And Do-Follow Link | 00:00:00 | ||
| 301 Redirection, 404 Error Pages | 00:00:00 | ||
| Creating XML Sitemap, Robot.txt | 00:00:00 | ||
| Page Performance Monitoring and Updating | 00:00:00 | ||
| MODULE 10: GOOGLE SEARCH CONSOLE | |||
| Introduction to Google Search Console | 00:00:00 | ||
| Adding site and verification | 00:00:00 | ||
| Search Performance Analysis | 00:00:00 | ||
| Index Coverage and URL Inspection | 00:00:00 | ||
| Sitemaps and Robots.txt | 00:00:00 | ||
| Mobile Usability and Core Web Vitals | 00:00:00 | ||
| Security Issues and Manual Actions | 00:00:00 | ||
| Enhancing Search Appearance | 00:00:00 | ||
| Google Search Console Reports and Insights | 00:00:00 | ||
| MODULE 11: OFF-PAGE OPTIMIZATION | |||
| Introduction to Off-Page SEO | 00:00:00 | ||
| Link Building Fundamentals | 00:00:00 | ||
| Types of backlinks (dofollow, nofollow) | 00:00:00 | ||
| Identifying high-quality vs. low-quality backlinks | 00:00:00 | ||
| Link anchor text and its impact | 00:00:00 | ||
| Ethical link building practices | 00:00:00 | ||
| Link Building Strategies | 00:00:00 | ||
| Guest posting and outreach | 00:00:00 | ||
| Creating and managing linkable assets | 00:00:00 | ||
| Broken link building | 00:00:00 | ||
| Competitor backlink analysis | 00:00:00 | ||
| Social media engagement and its impact on links | 00:00:00 | ||
| Difference Between White Hat And Black Hat SEO | 00:00:00 | ||
| Link Acquisition Techniques | 00:00:00 | ||
| Web 2.0 Submission | 00:00:00 | ||
| Social Bookmarking Submission | 00:00:00 | ||
| Article Submission | 00:00:00 | ||
| Multimedia Submission | 00:00:00 | ||
| Forum Submission | 00:00:00 | ||
| PDF Submission | 00:00:00 | ||
| Classified Submission | 00:00:00 | ||
| Business Listing | 00:00:00 | ||
| Blog Commenting | 00:00:00 | ||
| Profile link creations | 00:00:00 | ||
| MODULE 12: TECHNICAL OPTIMIZATION | |||
| Conducting Technical Audit | 00:00:00 | ||
| Website speed and performance optimization | 00:00:00 | ||
| Mobile-friendliness and responsive design | 00:00:00 | ||
| Site architecture and crawlability | 00:00:00 | ||
| Schema mark-up and structured data | 00:00:00 | ||
| MODULE 13: LOCAL SEO | |||
| Creating and Claiming a GMB Listing | 00:00:00 | ||
| Optimizing GMB Profile Information | 00:00:00 | ||
| GMB Posts and Updates | 00:00:00 | ||
| Insights and Analytics | 00:00:00 | ||
| MODULE 14: VIDEO MARKETING TROUGH YOUTUBE | |||
| Youtube channel creation and optimization | 00:00:00 | ||
| Effective ways to create video content for digital marketer | 00:00:00 | ||
| On-page SEO for Youtube Video | 00:00:00 | ||
| Tag and keyword | 00:00:00 | ||
| Competitor analysis | 00:00:00 | ||
| Implementing off-page SEO for Youtube video | 00:00:00 | ||
| MODULE 15: EMAIL MARKETING | |||
| Introduction to Email Marketing | 00:00:00 | ||
| Building and Managing Email Lists | 00:00:00 | ||
| Email Campaign Strategy | 00:00:00 | ||
| Crafting Engaging Email Content | 00:00:00 | ||
| Email Automation | 00:00:00 | ||
| Email Marketing Metrics and KPIs | 00:00:00 | ||
| Email Marketing Tools and Software | 00:00:00 | ||
| Email Marketing Challenges and Solutions | 00:00:00 | ||
| Creating an Email Marketing Plan | 00:00:00 | ||
| MODULE 16: GOOGLE WEB ANALYTICS | |||
| Introduction to Web Analytics | 00:00:00 | ||
| Navigating the Google Analytics Interface | 00:00:00 | ||
| Understanding Key Metrics | 00:00:00 | ||
| Bounce rate, session duration, and pages per session | 00:00:00 | ||
| Conversion rate and conversion tracking | 00:00:00 | ||
| Traffic sources, channels, and mediums | 00:00:00 | ||
| Advanced Reporting and Segmentation | 00:00:00 | ||
| Custom reports and dashboards | 00:00:00 | ||
| Creating and using advanced segments | 00:00:00 | ||
| Using secondary dimensions for deeper insights | 00:00:00 | ||
| Mobile and Cross-Device Analytics | 00:00:00 | ||
| Mobile tracking and responsive design considerations | 00:00:00 | ||
| Cross-device tracking with User-ID | 00:00:00 | ||
| Campaign Tracking and UTM Parameters | 00:00:00 | ||
| Understanding campaign tracking | 00:00:00 | ||
| Creating UTM parameters for tracking campaigns | 00:00:00 | ||
| Analysing marketing campaigns | 00:00:00 | ||
| Social Media and Advertising Analytics | 00:00:00 | ||
| Tracking social media interactions | 00:00:00 | ||
| Integrating Google Analytics with Google Ads | 00:00:00 | ||
| Measuring ad performance | 00:00:00 | ||
| Customization and Advanced Features | 00:00:00 | ||
| Introduction to Google Tag Manager | 00:00:00 | ||
| Custom dimensions and metrics | 00:00:00 | ||
| Real-time analytics and intelligence events | 00:00:00 | ||
| Data Analysis and Interpretation | 00:00:00 | ||
| Analysing data to make data-driven decisions | 00:00:00 | ||
| Identifying trends and opportunities | 00:00:00 | ||
| Creating data-driven reports and recommendations | 00:00:00 | ||
| Setting Up Goals and E-commerce Tracking | 00:00:00 | ||
| MODULE 17: SEARCH ENGINE MARKETING (GOOGLE ADS) | |||
| Introduction to Paid Search Engine Marketing | 00:00:00 | ||
| Ad Copywriting | 00:00:00 | ||
| Bidding Strategies | 00:00:00 | ||
| Ad Extensions and Formats | 00:00:00 | ||
| Site link and Callout Extensions | 00:00:00 | ||
| Structured Snippets and Price Extensions | 00:00:00 | ||
| Ad Formats for Display and Video Campaigns | 00:00:00 | ||
| Responsive Search Ads | 00:00:00 | ||
| Display Advertising and Remarketing | 00:00:00 | ||
| Introduction to Display Advertising | 00:00:00 | ||
| Setting Up Display Campaigns | 00:00:00 | ||
| Creating Effective Display Ads | 00:00:00 | ||
| Remarketing Strategies | 00:00:00 | ||
| Tracking and Measuring SEM Success | 00:00:00 | ||
| Key Performance Indicators (KPIs) | 00:00:00 | ||
| Performance Metrics and Reports | 00:00:00 | ||
| A/B Testing | 00:00:00 | ||
| ROI Calculation and Budget Management | 00:00:00 | ||
| MODULE 18: GOOGLE TAG MANAGER | |||
| Introduction to Google Tag Manager | 00:00:00 | ||
| Tag Configuration and Tracking | 00:00:00 | ||
| Understanding Tags, Triggers, and Variables | 00:00:00 | ||
| Tracking Page Views | 00:00:00 | ||
| Event Tracking and Custom Events | 00:00:00 | ||
| Integration with Third-Party Tools | 00:00:00 | ||
| Integrating GTM with Google Analytics | 00:00:00 | ||
| Integrating GTM with Google Ads | 00:00:00 | ||
| Integrating GTM with Facebook Pixel | 00:00:00 | ||
| Troubleshooting and Problem Solving | 00:00:00 | ||
| Common GTM Issues and Errors | 00:00:00 | ||
| Debugging Techniques | 00:00:00 | ||
| Handling Data Discrepancies | 00:00:00 | ||
| Conversion Tracking and Goal Setting | 00:00:00 | ||
| MODULE 19: WEB & SOCIAL MEDIA REMARKETING | |||
| Understanding of Remarketing | 00:00:00 | ||
| Why Remarketing Matters in Modern Digital Advertising | 00:00:00 | ||
| The Role of Remarketing in the Sales Funnel | 00:00:00 | ||
| Setting Up Remarketing | 00:00:00 | ||
| Creating and Installing Remarketing Pixels | 00:00:00 | ||
| Setting Up Remarketing Tags | 00:00:00 | ||
| Remarketing on Google Ads | 00:00:00 | ||
| Google Ads Remarketing Campaign Types (Standard, Dynamic, Remarketing Lists for Search Ads) | 00:00:00 | ||
| Bidding Strategies for Remarketing | 00:00:00 | ||
| Ad Formats and Ad Extensions for Remarketing | 00:00:00 | ||
| Remarketing on Social Media Platforms | 00:00:00 | ||
| Facebook and Instagram Remarketing Strategies | 00:00:00 | ||
| Twitter and LinkedIn Remarketing Best Practices | 00:00:00 | ||
| Leveraging Social Media Ad Formats for Remarketing | 00:00:00 | ||
| Legal and Ethical Considerations | 00:00:00 | ||
| GDPR and Privacy Concerns in Remarketing | 00:00:00 | ||
| Adherence to Advertising Regulations | 00:00:00 | ||
| Data Protection and User Consent | 00:00:00 | ||
| REVIEW CLASS 1 & CAPSTONE PROJECT | |||
| Recapping Previous Classes Through Q&A | 00:00:00 | ||
| Students apply digital marketing concepts and strategies to create a real-world digital marketing campaign. | 00:00:00 | ||
| Developing a comprehensive digital marketing plan and executing it. | 00:00:00 | ||
| Presenting campaign results and lessons learned. | 00:00:00 | ||
| Analysing real-world digital marketing success stories and challenges | 00:00:00 | ||
| REVIEW CLASS 2 & PROJECT RESULT | |||
| Final Project Result | 00:00:00 | ||
| Identifying and Rectifying Issues Based on Final Project Result | 00:00:00 | ||
| Fiverr: | |||
| Introduction of Fiverr | 00:00:00 | ||
| Fiverr rules and regulations | 00:00:00 | ||
| How to create account? | 00:00:00 | ||
| How to setup profile? | 00:00:00 | ||
| Levels of Fiverr | 00:00:00 | ||
| How to create gig? | 00:00:00 | ||
| Proper SEO of Gig | 00:00:00 | ||
| Image and video optimization | 00:00:00 | ||
| Skill Test | 00:00:00 | ||
| Gig Marketing (Organic and paid) | 00:00:00 | ||
| Order delivery system | 00:00:00 | ||
| Positive links and negetive words in Fiverr | 00:00:00 | ||
| Warning issues | 00:00:00 | ||
| Payment system | 00:00:00 | ||
| Upwork: | |||
| Introduction of upwork.com | 00:00:00 | ||
| How to sign up? | 00:00:00 | ||
| How to get Upwork profile approved? | 00:00:00 | ||
| How to verify yourself on upwork.com? | 00:00:00 | ||
| How to get payment method verified? | 00:00:00 | ||
| How to setup 100% profile? | 00:00:00 | ||
| How to write cover letter? | 00:00:00 | ||
| Connects | 00:00:00 | ||
| How to bid? | 00:00:00 | ||
| How to create project or catalogue | 00:00:00 | ||
| How you can justify buyer? | 00:00:00 | ||
| Order and delivery | 00:00:00 | ||
| Top-Rated Freelancer or Rising Talent? | 00:00:00 | ||
| Local Job Opportunities: | |||
| Introduction to Bangladeshi Local Job Sites | 00:00:00 | ||
| Creating an Effective Profile | 00:00:00 | ||
| Job Searching and Bidding | 00:00:00 | ||
| Networking and Client Communication | 00:00:00 | ||
| Client searching through social media (facebook, Linkedin) | 00:00:00 | ||
| Showcasing Local Expertise and Cultural Sensitivity | 00:00:00 | ||
| Payment System: | |||
| Payoneer | |||
| Signing up | 00:00:00 | ||
| Account creation | 00:00:00 | ||
| payoneer account open | 00:00:00 | ||
| Account verify | 00:00:00 | ||
| Address Verificiation | 00:00:00 | ||
| Setting up the full payoneer account | 00:00:00 | ||
| Add bank account or other payment method | 00:00:00 | ||
| Transfer dollars | 00:00:00 | ||
| bKash | |||
| Add bkash account to payoneer | 00:00:00 | ||
| Per day limit | 00:00:00 | ||
| Transaction method | 00:00:00 | ||
| bKash Charges and fees | 00:00:00 | ||
| Bank Account: | |||
| Payment policies | 00:00:00 | ||
| Minimum and maximum Transection | 00:00:00 | ||
| Currency selection | 00:00:00 | ||